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Establish our brand guidelines

From our voice to our look and feel, let’s be a consistent brand. Working closely with the marketing, design and product teams, establish our brand guidelines to ensure that we’re staying consistent to our audience.

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Build out a plan for qualitative insights

How are we part of the conversation and communities where our potential customers are? What are their pain points? How do we tweak our messaging to appeal to them? Obsess over our customers.

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Refine brand positioning

How do we differ from competition? Where do we fit in the market? What is our wedge?

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Develop our brand voice

Are we going to be a spicy brand who picks fights with other companies? Are we going to be fun and emoji-filled? Let's decide on what our brand voice is and build a strategy around that!

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Have productive conversations with ICPs

A productive conversation is talking to the right ICP with our without the intention of selling anything. Productive = ICP, not a sale opportunity. This is a brand marketing opportunity and a chance to conduct UX market research which may eventually lead to a sale if want and need ever align.

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Roll out a sustainable customer community

Create an engaging space for our customers to bond and build community.

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