Product Marketing Manager Goal Examples

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Reduce Disqualified Deal Percentages

Work with marketing and BDR teams to improve scoring and qualification criteria. Improve the % of high quality opportunities going to sales.

• Decrease the number of disqualified deals by 40% within 6 months
• Increase the accuracy of opportunity scoring by 25% within 3 months
• Increase the efficiency of the opportunity qualification process by 30% within 3 months
• Increase the percentage of high quality opportunities passed to the sales team by 30% within 6 months

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Improve Late Stage Opportunity Conversion

Support the sales team to convert opportunities passed SQL to close won.

• Increase conversion rate of opportunities passed SQL by 10% within 6 months
• Review win/loss surveys and create messaging and collateral for tow 3 loss reasons
• Launch enablement program specific to late stage and have 80% of reps complete it within 6 weeks
• Run open deal sessions with post-sales resources where reps can get feedback and advice to overcome objections

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Increase Product Reviews

Get 50 new product reviews added to peer review sites from customers.

• Get 50 additional product reviews within 4 months
• Develop and launch 3 new campaigns to solicit reviews from top users
• Roll out a program to CS team to promote review submissions after customer interactions
• Increase the number of product reviews that include specific keywords by 25% within 3 months