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Increase revenue opportunities for sales team

Marketing leads have proved to be a valuable source for the sales team. Doubling down efforts will help to improve quality and efficiency of their outreach.

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Practice being a great manager

Engineering and product leaders are all too familiar with the Manifesto for Agile Software Development. But, this approach to leadership is something that should be applied to leaders across all departments. Read more about it here:

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Implement a new one-on-one program across the team to foster better communications between managers and their direct reports

One-on-ones are a great opportunity to build trust, share feedback, and engage with each team member. They provide a dedicated time and place to discuss everything from roadblocks to career aspirations, let’s make them count.

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Laser-focus on inclusion and diversity across all marketing efforts

Inclusive marketing doesn't stop at using diverse stock photos. Inclusive marketing refers to the messaging, people, processes and technologies that enable marginalized or under-represented groups to fully experience and connect with brands. Let's be a brand that people from all walks of life can connect with.

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Grow marketing conversions

Work with the team to run experiments that will improve our overall website conversions.

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Improve your management skills

Great managers keep their team engaged, high performing and retained. Even if you are already a great manager, there's always room for improvement. Let’s make a concerted effort to continue to listen, learn, and grow in our management skills and foster a culture of sharing and actioning on feedback.

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Improve our marketing messaging and product positioning

It's so easy to get wrapped up in the language we use that we sometimes forget whether or not it resonates with our customers. Let's ensure that our customers understand exactly what we're trying to communicate.

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Breakout company of the year

Achieve record numbers across all marketing channels.

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Build and lead a world-class marketing team

Build out a collaborative and effective marketing team, and provide continuous coaching opportunities for everyone on the team.

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