VP, Marketing Goal Examples
Need inspiration setting VP, Marketing goals? Check out the examples below to get started.
Including contributions from Crescendo and CloudApp.
See more Marketing goalsIncrease revenue opportunities for sales team
Marketing leads have proved to be a valuable source for the sales team. Doubling down efforts will help to improve quality and efficiency of their outreach.
Practice being a great manager
Engineering and product leaders are all too familiar with the Manifesto for Agile Software Development. But, this approach to leadership is something that should be applied to leaders across all departments. Read more about it here: https://hypercontext.com/blog/management-skills/how-to-be-a-great-manager
Implement a new one-on-one program across the team to foster better communications between managers and their direct reports
One-on-ones are a great opportunity to build trust, share feedback, and engage with each team member. They provide a dedicated time and place to discuss everything from roadblocks to career aspirations, letβs make them count.
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Laser-focus on inclusion and diversity across all marketing efforts
Inclusive marketing doesn't stop at using diverse stock photos. Inclusive marketing refers to the messaging, people, processes and technologies that enable marginalized or under-represented groups to fully experience and connect with brands. Let's be a brand that people from all walks of life can connect with.
Grow marketing conversions
Work with the team to run experiments that will improve our overall website conversions.
Improve your management skills
Great managers keep their team engaged, high performing and retained. Even if you are already a great manager, there's always room for improvement. Letβs make a concerted effort to continue to listen, learn, and grow in our management skills and foster a culture of sharing and actioning on feedback.
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Improve our marketing messaging and product positioning
It's so easy to get wrapped up in the language we use that we sometimes forget whether or not it resonates with our customers. Let's ensure that our customers understand exactly what we're trying to communicate.
Build and lead a world-class marketing team
Build out a collaborative and effective marketing team, and provide continuous coaching opportunities for everyone on the team.
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Effective teams hit goals π―
Align your team by setting collaborative goals that you can easily measure, track, and keep top of mind. Become a high-performance team with Hypercontext goals.