Product Team Goal Examples

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Launch PLG strategy for One Product Line

Develop and launch a free trial of one product with the goal of converting them into paying customers over time. Focus on the features within the product line that drive value for users and encourage them to invite their colleagues or friends to try the product

• Achieve 2% conversion rate from free trial to paying customer within the first month of the free trial launch
• Increase the number of free trial sign-ups by 10% within 3 months of free trial launch
• Achieve net promoter score (NPS) > 25 from free trial users within the first 6 months

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Improve User Adoption

Ensure that the product is being used and valued by its intended audience. Identify and address barriers to adoption, such as unclear value proposition, confusing user interface, or a lack of integrations with other tools.

• Increase the number of active users by 15% over the next quarter
• Increase the average time spent using the product per user by 20% over the next quarter
• Increase DAU by 15% over the next quarter
• Improve NPS score by 10 points in the next 6 months

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Drive Adoption on New Feature

Increase the number of users who are actively using the new features and deriving value from them. Partner across teams to communicate value, develop training, and promote new features. Monitor usage and make adjustments.

• Achieve a minimum adoption rate of 20% of the user base for the new features within the first quarter
• Achieve a minimum of 10% improvement in user retention as measured by the average number of users returning to the platform after using the new features
• Increase revenue attribute to new feature by 50% within the first 6 months