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Reengage ICP accounts

Let’s not forget about ideal customer profile (ICP) accounts who aren’t convinced or have already churned. This quarter, let’s reengage ICP accounts who already know us, but don’t yet love us to reposition our product in a way they’ll value.

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Develop updated sales assets for new product features

Ensure our new product features are incorporated into sales assets, and the sales team is trained on how to effectively communicate those updates.

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Influence product roadmap with feedback from the field

To achieve product-market fit, it’s important to continually talk to our customers and act on their feedback. As the Sales engineer, part of your responsibility is facilitating the translations from customer feedback to product updates.

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