ABX Standup Template

A coordinated effort between AE, SDR and Marketing to keep their accounts moving forward.

Created by Moira van den Akker

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About this template

An ABX Standup is a coordinated effort between AE, SDR and Marketing to keep their accounts moving forward. In standups, the AE, SDR, and Marketing team meet for a recurring 1:1 to discuss how to break into stuck top accounts and get a conversation with the account.

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Updated May 4, 2022

ABX Standup FAQs

How long should an abx standup be?

You should initially set your abx standups for 30 minutes with your team. If you prepare and share an agenda in advance you're likely to get through more faster.

How often should you have abx standups?

Most abx standups tend to occur daily. As you go through a few iterations of them you may need to increase or decrease the frequency.

How do you structure an abx standup?

You should think about deviding the meeting into 3 sections: Progress made since last standup, Plan going forward, Blockages. Then adding the following abx standup topics, where appropriate:

What's happening at the accounts?
Who did you talk to?
What did you learn?
Top 2-3 accounts to penetrate
Top 2-3 existing opportunities to accelerate
What actions will each person take (add and assign next steps)?
What integrated plays will you run?
What's preventing movement?
What can we do to remove what's getting in our way of forward progress?

What should you discuss during an abx standup?

9 great things to discuss in your ABX Standup:

What's happening at the accounts?
Who did you talk to?
What did you learn?
Top 2-3 accounts to penetrate
Top 2-3 existing opportunities to accelerate
What actions will each person take (add and assign next steps)?
What integrated plays will you run?
What's preventing movement?
What can we do to remove what's getting in our way of forward progress?

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About the Author

Moira van den Akker

Moira van den Akker is a revenue marketing enthusiast and MarTech aficionada. In her role as Senior Manager of Demand Gen and ABX Programs at Demandbase, she enjoys finding creative approaches to achieve pipeline goals while working closely with sales and SDRs. She’s a proponent of ABCs (Always Be Curious) and loves to talk shop with other marketers.